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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

Today, the book is widely considered the foundation of direct marketing. That said, feel free to use these triggers across just about any marketing asset, including your next landing page, email sequence, press release , pay-per-click campaign, banner ad, or direct mailer. It changed the course of my life.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

You can read the press release or listen to my podcast about it. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. I had the pr.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email?

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

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