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6 Things All SMB Websites Need to Succeed

Sharpspring

Is it a digital business card? What exactly do SMB websites need to include in order to best help boost your business? Your site’s specific function will, of course, depend somewhat on your industry and marketing strategy. Do some market research before going down this road. A 24/7 salesperson?

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

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The Buyer Matrix: Mapping Your B2B Tech Product Features to Market Problems

Golden Spiral

Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. In fact, we just retooled our own capabilities to be more market- and problem-focused, so it’s the perfect way to show you the process. We have a very practical way of mapping product features into marketectures.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. CRMs store every interaction that a sales rep has with a customer, so your sales reps can focus on the present moment rather than trying to gain context.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. CRMs store every interaction that a sales rep has with a customer, so your sales reps can focus on the present moment rather than trying to gain context.