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[Study] B2B Buyers Aren’t So Different From B2Cs After All

Content Standard

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. Buyers are hunting down information about products and services online, on social media, on YouTube, and at events.

Studies 40
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Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

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How To Use Video Marketing To Generate Leads

Magisto

So let’s clarify with some video marketing tips below. In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 MILLION WORDS.

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How To Use Video Marketing To Generate Leads

Magisto

So let’s clarify with some video marketing tips below. In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 MILLION WORDS.

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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

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Marketing influencers: our 2018 Top 30

Exo B2B

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. These influencers are all over the place.

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How To Use Video Marketing To Generate Leads

Magisto

So let’s clarify with some video marketing tips below. In addition, Studies show that viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. And a recent study done by Forrester revealed that 1 minute of video is actually worth 1.8 MILLION WORDS.