[Study] B2B Buyers Aren’t So Different From B2Cs After All
Content Standard
NOVEMBER 25, 2014
Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. Buyers are hunting down information about products and services online, on social media, on YouTube, and at events.
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