Martech

DECEMBER 16, 2022

This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP? Today’s customers expect seamless experiences as the baseline — so a DXP might sound very appealing. A consistent brand experience. Who it’s for.

Digital Experience Platform 92

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 92

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. DXP utilization. CRM data cleanup.

Digital Experience Platform 117

Digital Experience Platform Marketing & Strategy Business CMO 117

ClickZ

JANUARY 29, 2020

So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles. We give our customers the freedom to build the future of digital marketing on their terms — that’s why brands like Liverpool Football Club, L’Oreal Group, Lonely Planet, and more rely on Acquia.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

ClickZ

APRIL 22, 2020

Q) In your opinion, what makes for a good customer experience? Q) Can we talk a bit about Sitecore, your offerings, and how, in your opinion, you’re the go-to tech offering in CX space? And we’ve also been a leader in the relatively new Gartner Digital Experience Platform Quadrant for three years or so.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

SEPTEMBER 9, 2021

I had assumed I would be a mere observer, but before I knew it I was in a five-person breakout room being asked for my opinions on some re-written manifesto principles. DXP Acquia to acquire DAM and PIM provider Widen. Read more here. The deal is expected to close later this month.

Digital Experience Platform 105

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 105

Martech

JULY 20, 2021

Readers can quickly scan thoughtfully presented content pushed out across websites, apps, social platforms, wearables and beyond to draw conclusions and form opinions. At the same time, Arc XP’s approach to the DXP includes publishing-mindset capabilities that enable increased workflow optimization and tech scalability.

Digital Experience Platform 127

Digital Experience Platform Brand Identity Branding Lead Scoring 127

Martech

MAY 10, 2023

An agile approach is data-driven, with learning derived from constant experimentation and strategy driven by actual results versus opinions or adherence to outdated conventions. This is the technology that enables marketers to create personalized experiences and test new channels. Digital experience platforms (DXPs).

Planning 87

Planning Digital Asset Management Work Management Marketing Management 87