Digital Experience Platform, Multi-Touch Attribution and Opinions

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

JANUARY 29, 2020

So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles. We give our customers the freedom to build the future of digital marketing on their terms — that’s why brands like Liverpool Football Club, L’Oreal Group, Lonely Planet, and more rely on Acquia.

Enterprise Management

Enterprise Management Work Management Marketing Management CMS Development

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. mo plan No session recording feature In UTM attribution, only “campaign” is track; no “source” and “medium” Only one year of data is visible on the charts, you can’t view 2 or 3 Pricing: Starts at $9.99/mo 10 Rating: 4.4

Comparison

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B2B Marketing Zone

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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