Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. The omnichannel struggle is very painful to orchestrate and manage. Marketing professionals now wear many hats. What is a DXP? We have to do more with less, as Gartner’s 2022 CMO Spend Survey found.

Digital Experience Platform 85

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 85

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

MAY 10, 2023

Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Planning 83

Planning Digital Asset Management Work Management Marketing Management 83

Martech

SEPTEMBER 9, 2021

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. Cleaning up the confusion in marketing ops job postings. Editorial Director. Read more here.

Digital Experience Platform 100

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 100

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. However, you can circumvent the first challenge by reaching out to an eye tracking service provider. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

chiefmartech

APRIL 7, 2022

What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape. A no-code multiverse marketing platform?

Digital Asset Management 131

Digital Asset Management Work Management Marketing Management Digital Experience Platform 131