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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Share this on del.icio.us. Tweet This!

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. But it don’t work that way. “Nice work,&# she said. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. Not in the city. “Hello Sugar.&#.

SEM 100
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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Sami Carroll shows why branded terms are important in both SEO and SEM efforts, along with tactics for maximizing results with a limited budget. X Marks the Spot! Post this on Diigo.

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7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. I still can’t figure out how Reddit really works (and I even got to spend 15 good minutes with someone pretty well connected to the site).

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100
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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

Before you get started with blog directory and RSS submission, here is a list of assets you’ll need to have ready in order to make your submission work productive. Preparation: What You’ll Need First. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g.,

RSS 100
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What’s So Funny About Social Media and Online Marketing?

Webbiquity

Mostly safe for work. SEO, SEM and Web Design. If you’ve ever worked in a marketing agency, you’ll find this video hilariously familiar. In you work on the client side, hopefully you won’t and you can just laugh at the inconsideration of others. Amusing, Creative and/or Just Plain Odd Blog Posts.