Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Managing in the Virtual or Network(ed) Organization.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Rick divided inbound marketing into two areas, “attract&# and “convert.&#

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. What are the best tools for increasing your effectiveness and efficiency on Twitter? Free Twitter Backgrounds: 26 Sites To Get Them by Web Resources Depot. Twitter Tools.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 10, 2017

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Reputation Management Tools. 1) Reputation.com.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

FEBRUARY 23, 2010

Noting that Cheth Studios gets 40% of its blog traffic from Twitter alone, this post reviews nine scripts, tools and plugins to make your blog content easily tweetable, from TweetMeme (my favorite) TwittLink to Retweet.com and BackType. 9 Useful Twitter Retweet Button Scripts For Blogs by Cheth Studios. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

JUNE 30, 2008

and provides his perspective on using email as a tool. " and shares a number of tips and links to numerous articles and resources on information overload. What does a company get out of its employees spending half their day using an email program? " as a root cause.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JUNE 27, 2008

Social networks. Additional resources. A Dialogical, Story-Based Evaluation Tool: The Most Significant Change Technique.â?? • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. Email this.

Digg 100

Digg Work Management Storytelling Ideal Customer Profiles 100

Webbiquity

FEBRUARY 2, 2011

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal. How Much B2B Content is Enough? by Savvy B2B Marketing. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Key Resources. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

JULY 28, 2010

, using branded social media platforms, and social media monitoring, wrapping it all up with preparing and presenting your social media plan. This makes the book an excellent guide to developing a social media plan and justifying resource allocation in a large organization environment, if somewhat short on actual execution.

Social Media 100

Social Media Social Marketing Planning Media 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Buzz Marketing for Technology

JUNE 28, 2008

Human Resources. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Applications.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

OCTOBER 29, 2010

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Avatar - An Avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Create a Specialized Community Reaching the correct audience is one of the most important tasks in marketing — otherwise, you’re just wasting resources on the wrong people. Be a resource.&# Mendelsohn believes that consistency in providing a source of useful resources has been key for the company.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Biznology

FEBRUARY 5, 2013

There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. Be sure to spread broadly across quite a few social networks and sharing platforms — and spend the time and resources to do it right — before choosing your favorites.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

However now we have access to many technological tools, which if used well, can assist us in coping with information overload. More on that later, along with some of the tools and approaches I find effective. We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but tools by doctors and students [1]. as a useful educational resource but they readily admitted that they lacked the knowledge and skills to make the most effective use of this new approach to teaching and learning. Del.icio.us.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Avatar - An avatar is an image or username that represents a person online within forums and social networks.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

We also need to consider the resources needed to keep the blog vibrant. We have resource constraints and we make the best of them. There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. A: In many ways, technology is "global." Do what works for you.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. This means that you probably already have a large number of resources to share. You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Using social media to acquire customers is like using email to acquire customers.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Thanks for reminding me!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Buzz Marketing for Technology

JULY 24, 2008

Social bookmarking sites excel at maintaining an online grouping of websites for many purposes (e.g. making lists of recipes, project plans, how-to lists, resource sites, etc.). The URL (Universal Resource Location) associated with the web page makes it easy to locate across the Internet and bookmarking systems look for URLs.

Digg 100

Digg Classified Ads Privacy Policies Tagging 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. He points us to a useful resource called The College Blog Network , where college students can blog. Lesson # 5 Use Social Networks.

Social Media 100

Social Media Class Web 2.0 Media 100

Hubspot

JULY 29, 2018

Social Media Terms - X. Social Media Terms - Y. Social Media Terms - Z. Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. They will have to fix this or risk really turning off their core community and fall into the, "oh, no, another annoying spammy tool" category. But if Web 3.0,

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. If you send email routinely, you need to integrate email and social immediately.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153