Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). tags: Web 2.0 Twitter, however, stands alone.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Tags: Interactive PR Web 2.0 Any time there is an online news story or blog post published about your company or product, submit it. Also submit other items that may be of interest to your customers and prospects.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Tags: Web 2.0 But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tags: Web 2.0 No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Social Tagging.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2007

One intriguing concept is to build your own industry-specific Web 2.0 social tagging site, sort of company-sponsored version of Digg. tags: Web 2.0 tags: Web 2.0 tools, social bookmarking, B2B, SEO, Profitimo, Anything Goes Marketing, Larry Chase, WebProNews, Digital Telepathy, Paul Dunay del.icio.us

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Tags: Web 2.0 If you are planning to use these for SEO, check for do-follow status first. Social Tagging.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 3, 2008

TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

JULY 19, 2010

But today, a new breed of vendors is determined to leave behind the hype-to-bust path of early b2b ecommerce and online marketplace trailblazers and improve b2b purchasing practices through social media and other Web 2.0 technologies. Here are five companies that exemplify these new approaches. Share this on Bebo. Post on Google Buzz.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Online Marketing Institute

NOVEMBER 2, 2010

25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 237 posts from The Drama 2.0 Judging Categories Previous winners How can we help you? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

WebMarketCentral

JUNE 10, 2008

For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 social media, business blogging tools, micromarkets, interactive PR, and web marketing tools and resources." Exposure for your blog on Web 2.0 The blog subhead helps establish the personality of your blog.

Blogger 20

Blogger SEO Web 2.0 RSS 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 by Aaron Kim. Google (116). Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] B-Diggs Amen brother! link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. link] [link] Penman PR Excellent article. link] [Yes--SLOW] [link] Steven Parker How did I miss this? link] –Agreed!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159