Remove Digg Remove Newsletter Remove Online Marketing Remove White Paper
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 59% of marketers increased spending on content last year, while just 7% cut that area.

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7 Mistakes Speakers Make with Presentations

Writing on the Web

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name. If you don’t agree, let me know why.

Digg 100
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Why Use a WP Sales Page Template?

Writing on the Web

Subscription to a newsletter, free or otherwise. Download a free report, white paper, or ebook/ ecourse. And the results speak for themselves in increased conversions, better results. 8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Membership in a program, paid or otherwise.

Template 100
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Content Curation in B2B Marketing

Online Marketing Institute

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

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Content Marketing from the Inside Out

Writing on the Web

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. E-books, white papers and digital downloads. I also believe that whatever online marketing we do is greatly affected by our inner stories. Video clips.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.