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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. Infographic: Social Media ROI Statistics by Digital Buzz.

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Digg 4.1 Empire Avenue Social Media MarketingThe results?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

Kickstarter , which provides a platform for people to solicit pledges for their projects, recently released statistics on its performance : more than $53 million pledged, nearly 6,000 pledgers and a project success rate of 43%. The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. by Jesse Noyes | Tweet this. We share 5 of them here.

3 Ways to Influence the Quora Community

It's All About Revenue

This is  social media, after all.)  Social media – especially when it comes to Q&A sites – is a  credibility game.  Short posts add little value (they tend to applaud more established community members), whereas long posts run counter to the short-attention-span theater that is social media.  by Joe Chernov | Tweet this. Let’s have a look at each. Answer First. Absolutely. 

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Asturias, the president of web marketing firm Blue Volcano Media.

B2B marketers are stumbling in the dark

delicious b2bmarketing

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? Judging Categories Previous winners How can we help you? Nice one.

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14 Awesome Google Labs Experiments You May Have Missed

It's All About Revenue

But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. Google then breaks out relevant audience statistics, verticals of interest, examples of popular videos they’re watching, even the search terms they use. 9. By pressing Shift+7, you’ll now be able to launch the game. Wonder no more.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010. When social media ‘will be like air’ , May 25, 2010. Time to Kill the Press Release?

B2B Marketing Confidential: The Digital PR Dilemma

B2B Marketing Confidential

company would manage its reputation through communications to the "press" which would then diseminate these points of view through various media channels. Damage control was also straightforward--after a crisis, go to every media channel you know and give interviews to control the spin. This was twisted very quickly across media channels and on the blogosphere.

B2B Marketing Confidential: What the iPad Teaches us About New.

B2B Marketing Confidential

New product launches are typically ten or hundred million dollar affairs for large firms like Microsoft, relying on expensive media buys to achieve 10 or 20 point jumps in category or product awareness. When Apple introduces a new product, such as the iPad last week, Steve Jobs has a press conference. He is a very good presenter, so a lot of press and industry insiders attend.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.  What’s the Best Social Media Monitoring Tool? What is Social Media’s Next Big Thing?