ClearVoice

JUNE 16, 2020

Marketers often adopt key tenets from the world of journalism, including the use of statistics, numbers and percentages, to bolster their writing. ” ~ The American Press Institute. Data marketers are harvesting purchasing behaviors, browsing histories, device usage, social media habits and real-time geo-tracking information.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. Top AI Statistics 2024 1. Over 88% of marketers want to increase the use of AI in automating their tasks such as email marketing and scheduling social media posts. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? At this point, your company is probably investing time and money into social media already, but a key component that is still missing for most is an employee advocacy program. With that, there are also a TON of statistics out there.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Clearly, YouTube is a phenomenon for social media marketers. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. What is a social media policy for employees?

Social Media 146

Social Media Media Guidelines Privacy 146

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Do I need to parse the fine print of a scientific study every time I cite a statistic? ” In a rapidly evolving digital media landscape , reader trust is precious. .

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. PR: 73% of reporters think press releases should include images. Business2Community ] The post 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic] appeared first on. Trends in the marketing mix. Infographics'

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Brandpoint

JULY 26, 2018

At a Minnesota PRSA event this year, PR experts from Carmichael Lynch Relate and other big brands discussed how earned media placements are more important than ever in a world of fake news. Why earned media? In this post, I will cover tips for securing earned media placements by creating and submitting personalized pitches.

Personalization 78

Personalization Media PR Press 78

KoMarketing Associates

JUNE 10, 2020

As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. This statistic correlates well with other research that is specific to marketing. What are the best content formats to use for online communications?

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

Launch Marketing

FEBRUARY 17, 2021

Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. Keep Your Ideas and Posts Organized.

Social Media 77

Social Media Efficiency Social Marketing Effectiveness 77

Trade Press Services

APRIL 8, 2024

Furthermore, four out of five respondents to a Litmus study of over 2,000 marketers said they’d give up social media initiatives before giving up email marketing. These statistics underscore email’s importance, but to stand out in a crowded inbox, it’s vital that brands avoid common mistakes and blunders.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. What is owned media? What are the top owned media best practices? What are the top owned media mistakes people make? What are the top tools practitioners need to get the most benefit from owned media? Paid media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” On social media & employee advocacy: 25. Social Media Today, 2019). Spiceworks, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SmartBrief - Marketing

FEBRUARY 26, 2024

According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Here are five additional compelling email marketing statistics to frame up the need and value of an email newsletter. Porch Group Media ) 42.3% Porch Group Media ) 42.3% That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Public Relations 105

Public Relations Stats Work Management PR 105

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Through social media, we lose the human interaction and the ability to experience non-verbal communication. Social media holidays can bring fun, thoughtful engagement to your profile.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

Circle Studio

SEPTEMBER 20, 2017

Social media marketing has become a necessary and valuable marketing tool for businesses today. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid.

Social Media 102

Social Media Social Marketing Media Planning 102

DAGMAR Marketing

NOVEMBER 29, 2019

While you may not have a national company with multiple locations, the report offers good reminders of how companies of all types, including your local small business, may be missing marketing opportunities on social media. This may include social media marketing, review sites, social advertising, and other two-way engagement channels.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Brandpoint

JANUARY 12, 2022

Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. It’s when your audience values the information enough to share it on social media. The story will draw the reader in.

VALS 156

VALS Sample Advertorials Content 156

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Unlike your social media audience, your email list belongs to you.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sword and the Script | B2B

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Hinge Marketing

FEBRUARY 27, 2020

Social Media. Native Video — social media algorithms (especially LinkedIn’s) love native video. 20 statistics can easily turn into 20 scheduled Tweets. . But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

Televerde

MARCH 11, 2024

I’ve been highlighted at events as a source of inspiration, receiving admiration and social media shares. However, this pressing issue often goes unnoticed in many DEI discussions. Such stories capture attention and briefly awaken the public’s empathy. Yet, this glimmer of hope is often dimmed by skepticism and criticism.

Ethics 52

Ethics Communities Paid Search Agency Press 52

Brandpoint

FEBRUARY 21, 2024

Press releases are one way to get your brand’s name out there, but they aren’t the only option. Like press releases, MAT releases, or branded content, are also placed in online and print newspapers. And how do you appeal to editors, those gatekeepers of earned media placements in the print world? Social media is gasoline.”

Buyer Personas 62

Buyer Personas Paid Search Agency Advertising Agencies Press 62

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. You may discover your intended audience prefers one social media platform over another. Press releases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Heinz Marketing

AUGUST 21, 2021

Five Strategies to Increase Your Social Media Conversions. For enterprises to continue thriving on social media, their social media marketing efforts must be conversion-focused. So how can you increase your social media conversion rates? Thank you for the great read, Naphtali Hoff. Youth activism is on the rise.

Activities 112

Activities B2B Thought Leadership Allocation Thought Leadership 112

Trade Press Services

OCTOBER 16, 2023

Storytelling helps build audience buy-in in a way that facts, data and statistics don’t. A well-written and comprehensive brand guide and media kit ensure your brand’s personality and message are consistent through internal and external communications. Here are four key elements to hone your storytelling skills.

Storytelling 52

Storytelling Brand Identity Branding Tips 52