Remove user-generated
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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. DBXNT74M6AKY.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

Before the digital age, subscriptions were paid to one’s local newspaper and favorite magazines. Seeing the increase in traffic generated from aggregator apps from Asia in our network brings up an interesting point in market saturation and adoption. These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

User Satisfaction. Apply today for a FREE subscription to CIO Magazine! In the seven years since Shell E&P began its KM effort, the number of enthusiastic users has grown exponentially. Comments Digg This. User Interface as a Service - Visual Force. A New Generation of Software as-a-Service (SaaS) Solutions.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

User name: Password: Remember me. intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). Digg this Post to del.icio.us Month Archive. January 2007. December 2006. November 2006. October 2006. September 2006. Year Archive.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

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Is Social Media BS?

Webbiquity

Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. But I also spend 100% of my time on SEO, 100% on developing new content, 100% on lead generation, 100% on branding…it’s all one activity, not disconnected efforts.&#.