Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

That doesn’t mean social media doesn’t have a place in the B2B world, though. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 28, 2011

. • Ken Hittel – Vice President, Corporate Internet Dept.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

DECEMBER 23, 2010

Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JANUARY 10, 2010

The set up takes some time, but the end result is a powerful monitoring tool without the cost of a paid social media monitoring application. Is Your Online Marketing Strategy All Tweet and No Meat? A free DIY approach to social media by iMedia Connection. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. young) PR and marketing types with little experience.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The one embedded above, for example, currently has more than 33,000 views.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

MARCH 24, 2011

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. It’s also a great source of leads if you use it well.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

That doesn’t mean social media doesn’t have a place in the B2B world, though. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

MARCH 24, 2011

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Or is it the amount of business (leads/sales) the blog can create for the small business? Having some call to action in your posts to drive leads, newsletter subscribers, twitter followers is also key.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Email Behavior Have you added links to your social outposts in your emails? Rapleaf is better for larger companies.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Enemies are vital – if you don’t have any, find a way to make some. Enemies are vital – if you don’t have any, find a way to make some.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MAY 14, 2013

Peg Fitzpatrick passes along content curation tips from Guy Kawasaki in this post showcasing the top dozen places to find shareworthy content, starting with your own network and including both popular sharing sites (like StumbleUpon and AllTop) and less obvious choices (e.g., 12 Most Useful Sources for Good Stuff to Post by 12 Most.

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, these two data points underscore a growing need for social media support among small businesses. .

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. Curators earn greater social capital for their role in qualifying, filtering, and refining the content introduced to the streams that connect their interest graphs.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Webbiquity

AUGUST 26, 2010

Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159