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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends. Twitter Ads.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Share this on Linkedin. Ads that include a social action are referred to as “Social Ads” or “Engagement Ads.” We hope you agree!

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Content Creating Processes: Do you know too much?

Writing on the Web

Every speech should have only one intention. You’re supposed to build your content around this intention. Here’s what a group of smart experts say about this: If speakers are not careful, they can be at the mercy of negative or destructive intentions. Share this on LinkedIn. Add this link to Box.net.

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Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work. Share this on LinkedIn. Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Blog this on Blogger.

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How to Approach Business Social Media Strategically

Webbiquity

It can lead to well-intentioned but poorly executed rogue company Facebook pages. Share this on LinkedIn. Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on Twitter and follow Ashton or Oprah. That simplicity, however, can make social media dangerous for business. Inadvertent but damaging revelations.

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7 Signs You’re A Social Media Diva

Marketing Insider Group

So if you are someone who I have social-media-slighted in the past, please know it was in no way intentional. I am really so very grateful for every tweet, like, comment, digg, stumble and visit. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social Media Equity.

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Online Reputation? 4 Tips

Writing on the Web

Get URLs for your site before somebody else does so with the poor intentions. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself. Add this link to Box.net.

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