Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

SEPTEMBER 4, 2008

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

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Social Media Optimization Linkbait Media 20

Webbiquity

JANUARY 10, 2010

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. How to be a LinkedIn superstar by iMedia Connection.

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Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Share this on Linkedin. Every Industry! Tweet This!

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Social Media Paid Search Agency WOM Media 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Share this on LinkedIn. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Buzz Marketing for Technology

APRIL 15, 2010

Share this on Linkedin. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Tags: Branding Customer Customer Experience Customer Support Social Media Support User Generated Content. So why not treat it that way now? Tweet This! Share this on Facebook. Share this on Reddit.

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Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Share this on Linkedin. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This!

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Webbiquity

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Share this on LinkedIn. Tags: Marketing Research Social Media Marketing Ann Handley B.L. 2010 Lead Generation Marketing ROI Study (32 pages). Share this on del.icio.us.

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Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

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Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

Linkedin (56). Tags: Best. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Matching Social Media to Your Needs and Resources , March 12, 2010. Book Review: Essential Marketing Automation Handbook , March 26, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Savvy

SEPTEMBER 17, 2009

LinkedIn: 43 million members; 13 million daily avg visits. Take your segment, your competitors, your alliance partners – do quick searches of Twitter, Facebook, LinkedIn, YouTube, Flckr, other sites to compile a quick/easy (and compelling) snapshot for management review. YouTube Channel: 400+ videos posted •LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

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Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.

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Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

As such, a significant number of bloggers use Technorati tags to help boost their posts and blog when visitors search keywords.In Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it.

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Blogger Curation Contingency Planning Classified Ads 40