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What’s your Social Media diet?

Buzz Marketing for Technology

Share this on Facebook. Share this on Linkedin. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Tweet This! Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Tweet This!

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Share this on Facebook. Share this on Linkedin. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year.

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Have We Seen This Social Media Movie Before?

Convince & Convert

According to Forrester Research, U.S. But we have that metric in Facebook, where it’s called “impressions&# , and on YouTube, where it’s called “views&#. These are the ways social media is different. But in other ways, it’s largely the same. Let’s compare email marketing and social media.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Facebook. Share this on Linkedin. Tweet This! Share this on Reddit.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Share this on Facebook. Share this on Linkedin. Let me explain …. Tweet This! Share this on del.icio.us.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

Share this on Facebook. Share this on Linkedin. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. Tweet This! Share this on del.icio.us.

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