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Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook. Email this via Gmail. Share this on LinkedIn. Email this to a friend? Blog this on Blogger.

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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Email this via Gmail. Share this on LinkedIn. Email this to a friend? Do yourself a favor and try it out , you can always unsubscribe from the monthly fee ($27 for 300 analyzes a month).

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Share this on Facebook. Email this via Gmail. Share this on LinkedIn. Email this to a friend? Implicit biases are pervasive. Blog this on Blogger. Subscribe to the comments for this post?

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Share this on Facebook. Email this via Gmail. Share this on LinkedIn. Email this to a friend? People are still confusing features and benefits in their marketing messages.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Email this via Gmail. Share this on LinkedIn. Email this to a friend? Wednesday April 20, 2011, 5 pm ET.

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Share this on Linkedin. Email this to a friend? The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? Tweet This! Share this on del.icio.us.

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2011 B2B Marketing Trends

Webbiquity

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.