Biznology

FEBRUARY 19, 2018

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. What differentiates it from similar products? And if you’re not sure what a clear description would look like, read Wikipedia.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” Success for these social entrepreneurs will require more than just a unique new product/service idea, however.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. If data is the new oil, then Brazil and other LatAm countries have discovered a huge reserve of it — and they are rapidly building their AI talent, R&D capabilities and tech differentiation to better compete.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

APRIL 21, 2017

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. But many of those entities the system extracts will be irrelevant to your audience because they don’t relate to how you differentiate your business against competitors.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

JANUARY 12, 2011

Image via Wikipedia. Having a social presence for your brand and products was once optional, a way to differentiate yourself favorably to the digital elite. In the future, every company will be discussed in one or more social presences—the only differentiation will be whether your company is part of that conversation.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

MAY 3, 2012

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate.

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Differentiation Wikipedia Mobile Advertising Paid Search Agency 80