ClearVoice
APRIL 19, 2021
Bolster your brand awareness: Working across digital channels, demand generation tactics can help you differentiate your brand from its competitors for those in your target audience. You can enjoy a wide range of benefits for your business when you enact a demand generation strategy. Marketing and sales need to work together on this process.
Webbiquity
MARCH 8, 2016
But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Ebooks and white papers are least favored (at 3% each). 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:
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Marketing Insider Group
JUNE 30, 2020
Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content.
Launch Marketing
MAY 31, 2023
With organizations and individuals vying for attention across platforms, the need to differentiate has never been more critical. As a result, simply producing the same types of assets as everyone else won’t guarantee differentiation. Learn how articles differentiate from a standard blog post. The great thing about podcasts?
Content Standard
MAY 8, 2018
Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. “By now, most have caught on that they need a content strategy—but many struggle with how to differentiate their content and add value to the reader.
Webbiquity
JANUARY 2, 2013
” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. 3 SEM Facts. Agencies do SEM better. More content = more leads. Polaris B ).
WebMarketCentral
MARCH 5, 2008
From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. Good question! That's every 14.4
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