Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 22, 2011

In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. In other words, the app markets are useful but not huge strategic differentiators. Acquisitions, on the other hand, can be strategically decisive.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Allocadia

JUNE 17, 2019

Differentiation: Applications that enable unique company processes and are reconfigured frequently to accommodate changing business practices or customer requirements. At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course). Think beyond just marketing.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Allocadia

APRIL 15, 2019

Differentiation: Applications that enable unique company processes and are reconfigured frequently to accommodate changing business practices or customer requirements. At Allocadia, we’d consider ours to be Marketo , salesforce.com, and Allocadia (of course). Think beyond just marketing.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 40

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t. But I digress.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

The LUMAscape outlines the landscape, so marketers can begin to understand who the available vendors are, what they do, and what differentiates them. . Salesforce.com' He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. The Path to Marketing Technology Zen.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Webbiquity

JULY 10, 2018

But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Technology changes: Even five years ago, not having a mobile-friendly website wasn’t that big of a problem for most B2B vendors. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Heinz Marketing

MARCH 15, 2021

So the idea of selecting which tools are important to you, which vendors are going to be best for your business and for your stack is a real challenge. So the idea of selecting which tools are important to you, which vendors are going to be best for your business and for your stack is a real challenge. What is their differentiation?

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Management Peer-to-peer 113

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors. Simple enough.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Beanstalk sees its marketing services as a major point of differentiation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2012

Many, including Vertica, Aster Data, Greenplum, and Netezza, have also been assimilated by enterprise vendors. Some of these issues are mitigated by Quantivo’s other major differentiator: it was designed from the start as a true multi-tenant cloud-based solution. Quantivo is part of this latest technical flowering.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

MAY 26, 2011

Interaction management vendors compete on the power of their rules, automated model generation, user interface, scalability, and analytics. But every vendor I've spoken with says this integration is easy, so it doesn’t seem to be a major point of differentiation.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

NOVEMBER 29, 2017

Executives require financial justification in order to gain consensus and win approval for a purchase, however most vendors struggle to help these executives make a compelling case for change. This according to research of 312 executive participants from Corporate Visions.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Customer Experience Matrix

JULY 14, 2009

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The vendor provides several days of classes, including about two days for marketing users.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Webbiquity

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Interactive content is a great means to do just that.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Terminus

OCTOBER 16, 2018

At this point, Masergy serves ads that affirm their value — think customer testimonials and competitive content that highlights their key differentiators. Example of Terminus Sales Insights within Salesforce.com. Your technology vendors should be able to help you out with this!). Find vendors you love.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. But there’s a lot of vendors are like, “Okay, tell me again, what you do, because that didn’t make any sense.” And so, it’s a total pleasure. And I have to say, I love being retired.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52