article thumbnail

B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Podcasts are very easy to create and launch.

B2B 128
article thumbnail

B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. Podcasts are very easy to create and launch.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

article thumbnail

Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition.

B to B 80
article thumbnail

New Developments in B2B Loyalty Marketing

Biznology

For example: Data-driven segmentation and differentiated treatment. But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.

Loyalty 80
article thumbnail

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Developing your unique value proposition is also a good way to differentiate your company from the competition. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60
article thumbnail

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.