The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. We’ve seen customers whose projects have languished for years completed in a matter of weeks with Airkit.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Of course, the really big question is whether Salesforce.com will make a similar move.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Vidyard

JUNE 17, 2015

Reps can now equip themselves with information about a prospect’s business, needs, and wants, and create personalized messaging regarding current pains and solutions. These tools are key differentiators that can give you the insight into whether your prospects are ready for a conversation.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Capstone Insights

MARCH 13, 2018

As an example, if you have HubSpot for marketing automation and Salesforce.com for CRM you can very easily (no customization required in fact) allow for new people to be passed into Salesforce.com as a contact and bypass the Salesforce.com leads object entirely. However, for some of you it isn’t.

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

The ROI Guy

MARCH 28, 2016

If you are heavily competing, you want to be aggressive.

Salesforce.com 40

Salesforce.com Marketing Proposals CMO Differentiation 40

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. Salesforce.com' Make your emails fun, and have your own voice.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Martech

APRIL 2, 2024

To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want personalized experiences and fast service, and expect companies to have an intimate understanding of their preferences. Customers want an experience that’s more tailored to them.

Budget Programs 117

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 117

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

MARCH 8, 2012

Let's highlight three of the main differentiators: 1. As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. What Marketing Analytics Can Do For You. Integration Across Different Marketing Channels.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Heinz Marketing

MARCH 15, 2021

Why is it personal for a business manager? If there is that as an operative, it really personal. I have to imagine the angst of MarTech selections has come up a lot, talk about what that feels like first person and what that problem really, what really characterizes that problem. What is their differentiation?

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Peer-to-peer 107

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MAY 26, 2011

But every vendor I've spoken with says this integration is easy, so it doesn’t seem to be a major point of differentiation. This means offers could be controlled by one person, campaigns designed by someone else, and touchpoint placements by a third party.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Beanstalk sees its marketing services as a major point of differentiation. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ROI Guy

NOVEMBER 29, 2017

This is where interactive Value Selling Tools can be applied right in prospects engagements, launched right from salesforce.com and guiding the right questions and analytical results to dynamically create the business case with buyers.

Peer-to-peer 53

Peer-to-peer Research Lead Scoring Lead Ranking 53

Customer Experience Matrix

JULY 14, 2009

Integration also makes it easier to coordinate activities such as personalization, behavior-based targeting, and tests. The lead score for each visitor’s interest in each category is the sum of the category scores for all the pages that person has visited. to each Web page or, potentially, to components within a page.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Terminus

OCTOBER 16, 2018

The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. “No At this point, Masergy serves ads that affirm their value — think customer testimonials and competitive content that highlights their key differentiators. ” – Malachi Threadgill.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JULY 3, 2014

And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Assign one person to be in charge of social media for the event. Instead, assign one person to be in charge of social media for the entire event.

Template 28

Template Hubspot Social Media Twitter 28

Online Marketing Institute

MARCH 13, 2011

As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database. What does this mean?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Snooping on Facebook: Not just for stalkers any more - grow - Practical Marketing Solutions , August 17, 2010 I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! 8220;Twitter is just for posting personal updates that no one cares about.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. And I really love the little that I know about what you do and what you value in your personal life. We’ve only had one person on that doesn’t drink. And so, it’s a total pleasure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52