Launch Marketing

MAY 11, 2022

B2B companies are more and more starting to include social media strategy in their digital marketing efforts to optimize their marketing. Many companies’ main social media goals are to create brand awareness and educate current and new audiences about their offerings and the value they deliver. We can help!

Social Media 117

Social Media SWOT Tips Media 117

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Stevens & Tate

OCTOBER 4, 2023

This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. By presenting a clear and engaging message, the value proposition becomes the linchpin of the plan, resonating with the intended audience.

Planning 95

Planning Allocation Business SWOT 95

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Example of SWOT: (Note. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114

Business Analysis Work Management Forecasting 114

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Vision Edge Marketing

NOVEMBER 28, 2023

A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. When your strategy is in synch with the company’s core values and long-term objectives, it fosters a sense of purpose and direction throughout the organization.

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 82

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Convert

MAY 31, 2022

Selling Angles are marketing hooks used to connect to the needs and desires of your shoppers. Must overcome their negative thoughts. Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. Need motivation to break habits.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Optinmonster

MARCH 22, 2024

Value Proposition : What is your unique selling point? Customer Segments : How do you differentiate between customers? Start out this section with your value proposition, or what sets you apart from the competition and why consumers should choose you. After your value proposition, lay out your mission and vision statements.

eCommerce 71

eCommerce Planning SWOT Business 71

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

Webinar Metrics 86

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 86

Oktopost

DECEMBER 8, 2020

Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. You perform a detailed investigation into how they’re conducting product development, marketing, sales, and other vital operations. The overall market outlook.

Analysis 112

Analysis SWOT Peer-to-peer Top of Funnel 112

Scoop.it

JANUARY 31, 2023

By learning from your competitors, you can get insights into improving your business strategy and offering more value to clients. When studying each competitor, Similar Web lets you learn about their marketing channels, keywords that drive traffic, and other critical information. However, its benefits are great. Let’s take a look.

SWOT 83

SWOT Business Analysis Burn Rate 83

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

SocialPilot

JANUARY 21, 2024

Quick Response Time : A prompt reply, ideally within 24 hours, demonstrates to customers that their concerns are valued and prioritized. These tools can scan various platforms, forums, and even blogs, differentiating between neutral mentions, praises, and complaints. Such gestures can make customers feel truly special and valued.

Social Media 85

Social Media Marketing Management Service Ideal Customer Profiles 85

Sharpspring

DECEMBER 15, 2020

The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results.As SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

Analysis 52

Analysis Paid Content Paid Search Agency SWOT 52

Valasys

AUGUST 6, 2019

Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. Isn’t B2B marketing tough? Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hinge Marketing

NOVEMBER 22, 2013

This week’s webinar tackled the topic of marketing planning. By understanding external perceptions and gaps, you’ll then be able to pinpoint differentiators. Check out our Lead Generating Website Guide. Is there a good template to use for a marketing plan? Here are some of the questions we received.

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

OCTOBER 26, 2015

Branding may seem like a fluffy concept, but we're going to try to put some structure around it so any marketing team can get started defining their brand strategy. Your brand identity is the representation of your company's reputation through the conveyance of attributes, values, purpose, strengths, and passions.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. It even increases the value of your firm. That’s where strategic marketing comes in. Strategic Marketing Defined. The strategy and its associated tactics are often documented in a marketing plan. Strategic Marketing Examples.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96

Hinge Marketing

MARCH 28, 2018

A competitive advantage is a point of difference between a firm and its competitors that is valued by potential clients. He lays out two primary strategies: 1) cost leadership, and 2) differentiation. These are supplemented by a third factor that identifies whether you are taking a broad or niche market focus.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92