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Competitor mapping: The benefits and how to create your own

Sprout Social

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. This type of analysis can help you discover how your brand can differentiate itself through marketing.

SWOT 110
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Talent Acquisition: The Art of Hiring Top Talent in 2023

Zoominfo

Talent acquisition is the process of identifying, attracting, and hiring skilled people to fulfill the company’s current and future human resource needs. Creating an employer branding strategy: Develop a solid employer branding strategy to attract the best talent and differentiate the company from competitors.

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Brand Alignment: What Is It and How Do You Measure It?

Hinge Marketing

Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent. Brand alignment is a measure of how well your firm fulfills its brand promise. How about your business development team — how do they answer the same question?

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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How Consumer Spending Habits Could Change in 2021 [New Data]

Hubspot

According to data from McKinsey , most consumers were more conscientious about purchases than before the pandemic. However, when looking at the results of our small survey, it seems that people are cautiously optimistic about their 2021 budget. Differentiate yourself from competitors. Leverage customer-generated content.

Spending 101
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Striking the Perfect Balance: Cost-Effective Yet High-Quality Content Outsourcing

ClearVoice

It’s all about playing it smart and planning with precision. You need to continually elevate the quality of your content by differentiating your brand and prioritizing excellence through your content production. This could range from increasing brand awareness to driving sales. And every move counts.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

They'll know exactly how to differentiate your product or service to make it attractive to your target audience. Customers will be happy your product or service is fulfilling their needs and will be less likely to shop with your competitors. So, how do phone companies manage to fulfill these customer needs? Source: Pinterest.