LeadSloth

APRIL 15, 2010

If you sell multiple products, cross-selling may work for you. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. If you’ve never nurtured your leads, you may find sales opportunities in your existing database.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You give them a briefing, and they create press releases and advertisements that tout your products. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

SEPTEMBER 8, 2010

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. Also ask them the level of integration, and – if they support multiple CRM systems – how those integrations are different. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

OCTOBER 26, 2010

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? Optimize Lead Nurturing Through Personalized and Relevant Communications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way. HubSpot’s Medium and Large products give you the option to keep using your own site.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. The form builder works different from some higher-end systems that actually host the entire landing page for you. Lead scoring configuration. Form builder. Conclusion.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. Jep: What are some of the key differences in running a B2B paid search campaign vs. a B2C campaign? Interview with Terry Whalen from CPC Search. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Tip 2: Make Product Adoption Your #1 Goal. The one and only goal of the emails you’re sending out should be to get people hooked on your product. They signed up. Tip 3: Send More Emails.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Scott Mersy , VP Marketing and Products, Genius.com. The response was overwhelming: see below for all 18 (!) predictions. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Because both are different steps of the same process, it seemed logical to recommend a single tool for both Marketing Automation and Inbound Marketing. The ultimate goal of automation is to make marketing teams more productive, by automating repetitive tasks and creating better reports. But let’s take a closer look.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100