differences 
Webbiquity
DECEMBER 1, 2010
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
Webbiquity
JUNE 15, 2010
But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Social media marketing relationships are different, to be sure, as they are fundamentally about business. But not in social media. Share this on Bebo.
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Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Share this on Bebo.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. What should we do differently if he chooses path B?
Webbiquity
MARCH 29, 2010
At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Physical networking at such events is still important. Tweet This!
Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. In the meantime, let me know what steps you have taken to embrace social media and community marketing in your 2010 plans, and if you see any different results.
Online Marketing Institute
DECEMBER 23, 2010
Expand Beyond Your Wall There are now a host of different applications for Facebook that let you do more than post on your wall. You could do an “employee of the month&# feature on the page where you profile someone who’s making a big difference at the company or who achieved a significant milestone.
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