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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches.

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because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. Builds traffic to your website. Introduction.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. Builds traffic to your website. Introduction.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Are you a Search Engine Watch Member? |

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component.