Remove Demographics Remove Lead Capture Remove Product Remove Psychographics
article thumbnail

How to Sell Services Online

Hubspot

When we think about online selling, we usually think about selling products like clothing or electronics. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. It can lead to building trust through brand ambassadors and partners.

Service 82
article thumbnail

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). He demonstrates how any business can calculate LTV and CAC, regardless of product or service.

CMO 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation: 8 Strategies Every Marketer Should Implement

PureB2B

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

article thumbnail

Lead Generation: 8 Strategies Every Marketer Should Implement

PureB2B

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

article thumbnail

50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

article thumbnail

B2B Marketing in Martech Age

Valasys

Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas. Chatbots can be used to automate the initial process of lead capturing.

article thumbnail

50 Email Segmentation Tips You Need to Use Now

Optinmonster

This is a highly targeted email because it is going to people who have already expressed interest in the product. Lead Magnet Type. For instance, you may have launched a product for a limited time, and now they’ve missed the window of opportunity to buy. Psychographics. Everyone learns in different ways. ” 38.