Digilant

MAY 21, 2024

Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a variety of opportunities for marketers to engage with their target audiences in more personalized, immersive, and impactful ways. Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. In contrast, DOOH advertising offers dynamic content that can change based on various triggers, such as time of day, weather conditions, and audience demographics. Last year, U.S. ad spend in this channel climbed to an impressive $2.87

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. In contrast, DOOH advertising offers dynamic content that can change based on various triggers, such as time of day, weather conditions, and audience demographics. Last year, U.S. ad spend in this channel climbed to an impressive $2.87

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

APRIL 16, 2024

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. In contrast, DOOH advertising offers dynamic content that can change based on various triggers, such as time of day, weather conditions, and audience demographics. Last year, U.S. ad spend in this channel climbed to an impressive $2.87

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 And many already are.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Choozle

FEBRUARY 12, 2021

For years, a lot of linear sellers have justified the cost of linear television and the role it still has in the media landscape by saying people are tuning into news, or they’re tuning into live sports. You just see, at least from a traditional television perspective, those rating points increase and the viewership increase.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. That’s about $10 billion more than was spent in 2017, and 82.5% Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Contently

DECEMBER 8, 2016

The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Ratings dropped 15 percent from London 2012.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Mobile video advert i sing can be more effective than regular web video advertising or even television advertising. In fact, eMarketer reports that it expects to see programmatic ad spend reach $20.41 Mobile Video Ads. A huge amount of marketing dollars go into programmatic advertising. billion this year.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Webbiquity

APRIL 14, 2014

eMarketer ). eMarketer ). Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( eMarketer ). eMarketer ). 9 Social Networking Demographics Figures and Statistics. eMarketer ). 8% of Internet users account for 85% of online display ad clicks. FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Choozle

JULY 9, 2021

According to eMarketer , digital advertising spending will cross $191 billion this year, accounting for over two-thirds of total media ad spending. With this transition away from traditional television, the media landscape continues to become more fragmented and less predictable for advertisers. Jump to: How are people watching?

Marketing & Strategy 78

Marketing & Strategy Mobile Advertising Emarketing Television marketing 78

Single Grain

AUGUST 3, 2021

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Streaming TV lets you target users of a particular demographic or in a specific location. will drop traditional television. Book My Free Hulu Ads Consultation .

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. With this information, you can know demographics, total clicks on your profile or how many people saw your Tweet. Audience Demographics.

Twitter 90

Twitter Ideal Customer Profiles Impressions Profiling 90

Digilant

MARCH 6, 2019

Older generations are able to quickly catch on to the simplicity of voice assistant and younger generations are engaging with these devices routinely and viewing them as lifelong friends, making them popular in every age demographic. What is the current state of voice marketing?

Amazon 66

Amazon Mobile Advertising Emarketing Television marketing 66

ClearVoice

OCTOBER 26, 2018

In four different surveys by Barkley and Futurecast, eMarketer, and The Harris Poll , coveted demographic groups, Gen Zers (aged 15 to19) and millennials (aged 20 to 35), reported that they are most receptive to ads showcasing diverse families and are more accepting of nontraditional gender roles compared to baby boomers.

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Digilant

MARCH 6, 2019

Older generations are able to quickly catch on to the simplicity of voice assistant and younger generations are engaging with these devices routinely and viewing them as lifelong friends, making them popular in every age demographic. What is the current state of voice marketing?

Conversion 40

Conversion Amazon Mobile Advertising Emarketing 40

Single Grain

DECEMBER 27, 2019

The latest data from The Podcast Host shows that 46% of 12-34 year-olds listened to Spotify each month this year, whereas only 20% of the same demographic listened to Apple Music: Spotify acquired Gimlet Media earlier this year, throwing down the gauntlet to Apple in a significant step towards cornering the market.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Webbiquity

FEBRUARY 7, 2012

” Topics include online demographics, the growth of social media, Twitter facts and figures (e.g., Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

eMarketer ). Social Demographics. 86% of people now skip through television commercials with a DVR. Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. User Experience.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100