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How to Use Content Marketing for Customer Retention

Marketing Insider Group

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Demo Video. Video repositories like YouTube. What’s causing this trend?

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. What’s the Difference Between How-To, Explainer, and Demo Videos?

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B2B Marketing to Millennials

KEO Marketing

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Research industry influencers for reviews.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”. Evaluate what you have already.

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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show. Rants and raves. (45:50):

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When to Use Video Throughout Your Marketing Funnel

Vidyard

Real-world customers follow a long and winding path to purchase. In general, there’s a point when people move from awareness of a solution and consideration to making a purchase decision and conversion. Research is quite clear that video boosts sales and increases conversions. When you have a high bounce rate.