Vidyard

NOVEMBER 6, 2018

94% response rates. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Optinmonster

FEBRUARY 27, 2024

It guides the prospect on what to do next, whether it’s scheduling another meeting, signing up for a demo, or simply replying to the email with further questions. Whether it’s scheduling another call or asking for feedback on a proposal, make sure they know exactly what the next step is. Looking forward to your thoughts!

Template 83

Template Top of Funnel Examples Marketing Proposals 83

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Calendly Calendly makes it a no-brainer when it comes to scheduling demos.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Zoominfo

SEPTEMBER 9, 2020

And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.

Top of Funnel 100

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 100

Hubspot

OCTOBER 2, 2023

Sending an outreach message solely focused on your product is essentially the same thing — you’re asking the buyer to pause their work so they can read your sales pitch. Don’t be surprised when these promotional emails get zero responses. Does Hermagenix have a word-of-mouth marketing strategy in place? Probably never.

Word of Mouth 84

Word of Mouth Cross-Selling Telemarketing Blast Campaigns 84

BenchmarkONE

JANUARY 25, 2023

Prospecting is an essential component of your business and marketing plan. BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. You can also use marketing automation to fill in the gaps in corporate operations and data.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Revenue by market. Number of demos or sales presentations. Number of proposals sent. Outreach Sales Metrics. Response rate. Year-over-year growth.

Cost per Acquisition 95

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 95

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Zoominfo

OCTOBER 20, 2021

But business development and expanding into new markets might not be second nature. Bryerton offers this example of how using video : Imagine that he notices a prospective company had an open rec for VP of Marketing. Noticed you got a position for an open VP of marketing. This makes your outreach far more relevant.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100