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Is paid social advertising still worth it in 2023?

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Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. Let me tell you a story. I began working for Armorblox in 2019, and my job was to drive pipeline. I was the Director of Revenue Operations & Demand Generation Strategy.

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17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Test and adjust the design of your lightbox in real-time with a visual builder. Find what works best for your campaigns using A/B testing and data analytics. Lock on-demand content and give subscribers an irresistible incentive to sign up. What is a Lightbox? Best WordPress Lightbox Plugins. Highlights. Elementor Lightbox.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

There are legitimate reasons people are apprehensive about it, just like there are fantastic reasons to implement it for your company. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . What is a Low-Code Development Platform? You won’t need any programming knowledge for software development in these applications.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

These battle-tested tips will help you get more conversions, grow your email list, and make MORE sales from your eCommerce site. Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier.

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