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Is paid social advertising still worth it in 2023?

Metadata

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Note: I sprinkled in some Google Search ads, too.) My next move?

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4 Steps to Productive Brainstorming Sessions for your Marketing Videos

Vidyard

At Demo Duck, we’ve recently added a few key steps based around our brainstorming process that help us get more traffic from our videos while still being as creative as possible with the project. This is a good time to lock down the thesis statement and key talking points of your video. Step 3: Brainstorm With Purpose.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

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9 Ecommerce Marketing Strategies to Explode Your Sales

Optinmonster

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier. Ready to see for yourself?

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The Ultimate Guide to Video Marketing

Hubspot

Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform. Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. What Is SaaS?