Convert

MARCH 21, 2023

Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Hotness represents a higher data value. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Kevin Indig

JUNE 26, 2023

This expert guide features input from: Travis Bernard , VP CRO @ Graphite Chris Nolan , former Head of Growth @ ShipBob Joshua Kim , Growth Marketing Lead @ Notion (Thank you all so much for making this piece truly special!) Every experience has a total Psych score, and the goal is to keep it positive. long sign-up forms).

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Convert

MARCH 9, 2023

Though it’s important to recognize that it was a great entry tool for many of us to get familiar with A/B testing, it’s no secret that it can be easily misleading due to the way it presents the data, potentially making businesses of all sizes make the wrong decisions and miss out on the real value of experimenting.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

AUGUST 18, 2021

Google recently updated their Page Experience ranking algorithm, by adding in their Core Web Vitals update. We cover this in detail here (along with some best practices on how to make sure your tests don’t mess up your score), but here’s a quick overview. You can request a demo call to see their new features. 3: AB Tasty.

Privacy 95

Privacy A/B testing Pricing Price 95

Convert

MARCH 9, 2023

Though it’s important to recognize that it was a great entry tool for many of us to get familiar with A/B testing, it’s no secret that it can be easily misleading due to the way it presents the data, potentially making businesses of all sizes make the wrong decisions and miss out on the real value of experimenting.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convert

SEPTEMBER 8, 2021

As you can guess, this is not as accurate and can lead to errors and false positives, and is actually a source of argument among optimizers and marketers. You can request a demo call to see their new features. They are HIPAA, GDPR and CCPA compliant. SiteSpect also computes the z-score and uses it in reports.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

DECEMBER 6, 2019

Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. 90% claim they find personalization appealing.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145