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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

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Enhancement Round-Up Q2 2021

Lead Liaison

Not yet a client? Schedule a demo here! Native to Lead Liaison’s extremely flexible Sales Enablement platform, Butlrr improves communication and effectiveness for sales teams by bridging the platform with third-party websites, email clients, and CRM services such as LinkedIn, Gmail, Salesforce.com, Microsoft Dynamics, and more.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. Compare this with maybe $2,000 per client per month earned by most demand generation vendors.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. Organizations, our sales teams, our customer success folks, our account managers, our partner channels, we are selling and the purpose of enablement, yes. Is to get people to buy.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. Getting Ready. Related posts.