Optinmonster

MARCH 13, 2024

You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

DECEMBER 16, 2011

While there are a few methods for nurturing leads, one of the most commonly utilized methods for implementing a lead nurturing campaign is email. HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Product Demos. Webinars (Live & Archived).

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

FEBRUARY 8, 2012

In order to implement a lead scoring system, you need to have two types of data in place: demographic information captured by conversion forms , and lead intelligence , or behavioral data based on how a lead interacts with your website. Then you don't have the right data to start lead scoring.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Optinmonster

FEBRUARY 27, 2024

Constant Contact also lets you create lead capture forms and popups that you can embed in your landing pages. Beacon offers 3 products to help you acquire more customers: Lead Magnet Creator to create ebooks, checklists, or workbooks without hiring an expensive designer. Pricing HubSpot has a free CRM with limited features.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Hubspot

APRIL 4, 2013

Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing. The following are examples from HubSpot''s own marketing. The following email was sent to a relevant segment of our leads.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". In Lead-Gen Content. 13) Include case studies in your lead gen efforts. It’s important to build up a bank of evergreen content that employees across your organisation can use during presentations or demos. 14) Create a bank of evergreen presentations.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Vidyard

DECEMBER 4, 2020

How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website. Determine the Goal of Your Landing Page 3.2 But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

MARCH 4, 2014

If this is the case, you should be sending emails that offer lead generation content -- in other words, content that requires the viewer to fill out a lead capture form in order to access it. If the goal of your email marketing is lead gen, you should be tracking how many leads you''re capturing every day, and every month.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Albacross

APRIL 24, 2019

If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Here are some lead generation tools that can help increase your productivity: AeroLeads. With these tools, you can generate more qualified leads and increase your sales. Hoot Suite. This bot can….

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Vidyard

JULY 31, 2020

HubSpot’s Landing Page Video CTA 5.5 Also known as lead capture pages, static pages, destination pages, and post-click pages, video landing pages can feature a video as the centerpiece of the page or simply include it alongside text and other rich media below-the-fold to help convince visitors to buy. Learn From the Pros.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

SnapApp

OCTOBER 3, 2017

Being there shows that your marketing team are keen to know more about the sales team's work and are willing to help beyond lead-gen. . . Even make sales calls, attend conferences, and be present during in-person demos yourself if you're game - there is no substitute for getting in front of the customer. . Bradford Swanson.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97