Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. B2B sales best practices Examples of B2B sales B2B sales tools Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Full Circle Insights

NOVEMBER 17, 2023

A data-driven culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. Example: In demand generation we measure the conversion rate between demo and closed one business. What Does it Mean to Have a Data-Driven Culture? So, how do you get there?

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

Optinmonster

JANUARY 15, 2024

Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Or it can be a 2-minute demo video that explains your product to first-time visitors. Here are 6 best practices to create great CTAs : Use action words in your CTA copy. Here’s an example from HubSpot.

Conversion Rate 98

Conversion Rate Conversion Tips Marketing Analytics Tools 98

Strategic-IC

OCTOBER 12, 2021

It’s probably a One-to-few, One-to-many, blend that will work for you” - Bev Burgess, SVP and Global ABM Practice Leader at ITSMA. Marketers strongly agree that personalized content (56%) and advanced data management (43%) are key to ABM success ( Forrester ). The modern customer journey also requires multiple touchpoints.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

SpotMe Blog

JUNE 28, 2023

In this webinar marketing guide, we’ll explore how to develop a winning webinar marketing strategy, which best practices to follow, and how to measure webinar marketing strategy success. Because of their immersive nature, webinars go beyond single-touchpoint marketing tactics like ads or drip campaigns. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Optinmonster

JANUARY 15, 2024

Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Or it can be a 2-minute demo video that explains your product to first-time visitors. Here are 6 best practices to create great CTAs : Use action words in your CTA copy. Here’s an example from HubSpot.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

PathFactory

OCTOBER 12, 2021

On a panel on B2B buyer enablement , Matt Heinz, President and Founder of Heinz Marketing, discussed what happens when someone downloads a whitepaper and is then is contacted by a sales rep, asking if they’d like to book a demo. Stephen Casey, Principal Analyst, Forrester. Christine Polewarczyk, VP Research Director at Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Ensure that those digital touchpoints represent the sophistication of your solution, the expertise of your team, and your ability to solve the buyer’s problem.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

SpotMe Blog

JUNE 29, 2023

Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. With an integrated marketing plan using both online and in-person touchpoints, you can create multiple opportunities to engage your target customers and move them along the buyer’s journey. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer’s journey with conversational marketing best practices. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Martech

FEBRUARY 11, 2022

Whether it’s name recognition, location-based recommendations, or messages based on preferences, marketers need practical ways to enact personalization across their campaigns to meet this demand. Sending brands to the most relevant pages and customizing newsletters to fit their needs led to more than a 20% increase in Bringg’s demo bookings.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

Contently

DECEMBER 16, 2022

Let’s talk about practical advice. These prospects fit your Ideal Customer Profile (ICP) and express interest in purchasing or requesting a demo or trial. Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. Measuring Content Success.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. . Again, personalized messaging driven by historical touchpoints.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Content Standard

MAY 7, 2018

As long ago as 2013, Forrester identified a shift toward what they called “ marketing orchestration ,” or managing ongoing customer touchpoints across multiple channels, and yet most marketing teams still lack enterprise-wide visibility of their content and marketing activities. .” Image attribution: William Topa.

Multi-Channel 43

Multi-Channel Enterprise Management Paid Search Agency Advertising Channels 43

Martech Advisor

OCTOBER 14, 2019

Here are the 5 best practices to manage and deliver a great customer experience. So what are customer experience touchpoints? Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. What is Customer Experience (CX)?

Work Management 92

Work Management Marketing Management Design Examples 92

Salesforce Marketing Cloud

MARCH 11, 2024

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. The single cloud platform offers built-in industry standards and modern best practices. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. The single cloud platform offers built-in industry standards and modern best practices. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. The single cloud platform offers built-in industry standards and modern best practices. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92