Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Directive Agency

FEBRUARY 22, 2019

See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. When utilizing Google search campaigns, most companies rely solely on keyword targeting without audience targeting to generate their leads. Produced a landing page with a compelling offer and CTA.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. And it needs to be good.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

PathFactory

JUNE 28, 2023

My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts. In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. I didn’t think I was reading The Huffington Post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. It also ensures that the search engines can accurately crawl and index different pages on the site.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

DealSignal

MARCH 22, 2023

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. These details will also aid you in other lead-generation strategies, like prioritizing sales outreach and personalizing nurture campaigns. #2

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Lead Liaison

MARCH 7, 2018

It will read exactly as presented in the webinar. Lead Liaison and Administrate have partnered to bring you this exclusive webinar. So there are a lot of steps to manage when coordinating a webinar. Registration information was captured from the Lead Liaison landing page, hosting in Lead Liaison form.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. What does that mean? Let’s dive in. #1 The shorter the form is, the higher the chance there is of conversions.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DiscoverOrg

AUGUST 7, 2018

Time on website pages related to industry topics. Attendance of webinars. When buyers have pain points, they visit websites, read articles, download ebooks and whitepapers … and generally rack up a lot of digital footprints as they consume content across the internet. Catch that, and you’ve landed your next big deal.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

PathFactory

OCTOBER 12, 2021

On a panel on B2B buyer enablement , Matt Heinz, President and Founder of Heinz Marketing, discussed what happens when someone downloads a whitepaper and is then is contacted by a sales rep, asking if they’d like to book a demo. So how are you supposed to generate leads without forms? Stephen Casey, Principal Analyst, Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation is such a broad topic. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices , March 11, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Martech

FEBRUARY 11, 2022

Personalized landing pages. There is no set of rules that will ensure personalized landing page success. They discovered that their newsletter and targeted landing pages led to more business interactions, so they invested heavily in personalizing content in both of these areas.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Leads Generated. These prospects fit your Ideal Customer Profile (ICP) and express interest in purchasing or requesting a demo or trial. Crawl: Here, marketers start to build their content strategy.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

Salesforce Marketing Cloud

MARCH 11, 2024

You’re targeting those big fish accounts — the ones every rep dreams of landing. Watch the demo What is account-based selling? Other benefits include: Higher conversion rates: ABS can help you land larger clients and close better deals. You decide to go for it… This is what account-based selling (ABS) is like.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . Overhead paging. ON24 believes that great webinars are the foundation of successful digital marketing. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Overhead paging. ON24 believes that great webinars are the foundation of successful digital marketing. Best Software for Mid-Sized Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. ON24 believes that great webinars are the foundation of successful digital marketing. Best Software for Enterprise Business. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92