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Is paid social advertising still worth it in 2023?

Metadata

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Facebook: $102.02

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture.

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How to Define Social ROI for B2B marketing

Valasys

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

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How to Make a Webinar Your Audience Will Love

Vidyard

HubSpot Webinars 7.3 Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 56% of companies have already invested in webinars. Webinar Best Practices 5.1 Vidyard Webinars.

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Here’s What to Know Before Buying Real Estate Leads

Outbound Engine

Buying real estate leads from real estate lead companies is a gamble. According to HubSpot , 80% of marketers using automation software generate more leads. Social media advertising. Social media is great, but paid social media advertising is even better. Schedule a free, guided demo today and see how.

Buy 47
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How to Make a Webinar Your Audience Will Love

Vidyard

HubSpot Webinars 7.3 Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 51% of companies have already invested in webinars.