Digital B2B Marketing
OCTOBER 18, 2012
Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.
Digital B2B Marketing
AUGUST 26, 2013
The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Share your view in the comments below or with me on Twitter ( @wittlake ). News Social Media Demandbase eloqua LinkedIn video'
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Digital B2B Marketing
NOVEMBER 15, 2012
Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]
Digital B2B Marketing
MAY 28, 2015
As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. I’d love to hear your thoughts in the comments below or on Twitter ( @wittlake )! That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday.
Digital B2B Marketing
MARCH 25, 2013
Providers: Bizo, Demandbase, Neustar. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar). Company Targeting. Do you have a list of specific target companies or accounts? LinkedIn Data Targeting.
Digital B2B Marketing
JANUARY 22, 2013
Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Share them in the comments below or with me on Twitter ( @wittlake ). Depending on your audience, you may find using data to target is significantly more cost effective. Photo Credit: Bill Hails via Compfight cc.
Digital B2B Marketing
OCTOBER 2, 2012
Both Bizo and Demandbase offer this solution. Share your favorites in the comments below or with me on Twitter ( @wittlake ). Target advertising to individual contacts, like those in your CRM database. Companies like Retargeter and Bizo offer this solution. Company targeting. Image Credit: Archery Lessons by ProAdventure on Flickr.
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