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Using the scientific method to test digital marketing strategies

ClickZ

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement.

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Audiences that SaaS Companies Need to Build Now

Directive Agency

Sales readiness. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. We go through a similar process of addressing TAM in our post about Sourcing Guest Posting Opportunities. Referral traffic.

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. Save your other posts for your portfolio. Forgetting Facebook. Following the pack.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Measure traffic by company. Create custom target lists.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.