DemandBase

MARCH 10, 2020

As B2B marketers, we spend a lot of time and money driving visitors to our websites. We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. of website visitors.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

DemandBase

JANUARY 15, 2019

You know the drill: Marketing does the heavy lifting to drive awareness and engagement, and Sales Development Reps (SDRs) need to convert that into opportunities. Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. But that’s easier said than done. And we killed it.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. Take your ICP list, some keywords from your SEO/SEM programs and tah dah you have a target account list.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54