Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 87

DemandBase Marketing Attribution Account Based Marketing B2B 87

Sword and the Script | B2B

APRIL 30, 2024

He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I first heard that statistic from Jon Miller.

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. Follow Rob on LinkedIn and Twitter ! We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

NOVEMBER 30, 2023

Understanding these different approaches is key to getting both teams to work towards the same goal. We talked about how marketing, with its eye on long-term strategies, can work effectively with sales, which is more focused on immediate results. What is the role of the chief revenue officer? Where should operations report?

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

Engagio

JANUARY 24, 2024

Nikki: It’s gonna have to be Linkedin DMs. When we think about LinkedIn and social selling, a lot of the time it’s just that. But as a hard sales channel, Linkedin DMs is where it’s at. For us, and Demandbase, we sell to sales and marketing teams. What do you predict will be the biggest sales channel used this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. Additionally, top sales performers have a stronger relationship with their marketing team members.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

Top Rank Marketing

NOVEMBER 15, 2023

No one wants to buy from an AI that hasn’t done the work or used the product. LinkedIn will face increased API access demands, especially as other platforms limit data. LinkedIn is a TopRank Marketing client. In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

DemandBase

AUGUST 21, 2020

Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Connect with me on LinkedIn.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 23, 2020

And with so many people working from home, direct mail simply does not make sense right now. After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. All conferences and field events are canceled. So, how should B2B marketers operate in this new reality?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The cancellation of our annual tent pole event was a bummer. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

JULY 24, 2020

With everyone working from home and worrying about their careers, there is something we can control: our professional development. In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. We are all living in chaotic times and feeling like we have zero control over anything.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For example, in his excellent blog post, Russell Martin shows how B2B identification of target accounts who are working form home can still be highly effective. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

JUNE 29, 2021

The relationship data will come from your sales team (or sometimes, a software like LinkedIn). The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Marketing Insider Group

JULY 1, 2020

In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams. This led to an intro with P&G’s Director, who worked with the 3PL director regularly.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

AUGUST 3, 2020

ABM gives the sales team fewer leads to work with. ABM is not focused on building the number of leads; in fact, when working with an ABM approach, your sales team will probably have fewer leads than before. Both teams must work together – this is not just the marketing team’s chance to call the shots. Faster sales cycles.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. It’s not about doubling the amount of work you have to do.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. And then, we were advised to work from home. I hope these thoughts will be useful to you as we reframe our work days during this unprecedented time. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Hubspot

DECEMBER 23, 2022

Review key features and find out which will work best for you. LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. LinkedIn Sales Navigator is a sales tool that’s designed to help you engage with prospects on this powerful platform. Personalized prospect outreach via LinkedIn mail.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. COO at LiveRamp B2B | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Content Standard

SEPTEMBER 19, 2016

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working?

Linkedin 40

Linkedin Paid Search Agency Planning B2B Thought Leadership 40

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. This method can work extremely well when sales and marketing are aligned on the targeted accounts. You may have seen the recent articles and blog posts.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Heinz Marketing

SEPTEMBER 30, 2022

But most of the time that strategy (or lack thereof) won’t work. . Examples here are tools that help you search for contacts, build, or append your database like ZoomInfo, LinkedIn Sales Navigator, LeadIQ, or Dun & Bradstreet. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 115

Ideal Customer Profiles Work Management Planning Marketing Automation Services 115

Digital B2B Marketing

MARCH 25, 2013

You probably already work with publications that cover your industry or role, such as Industry Week for manufacturing or Information Week for IT management. Providers: Bizo, Demandbase, Neustar. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

DemandBase

FEBRUARY 26, 2019

Building internal women’s networking groups and acknowledging gender issues within a company can propel awareness, improve the working environment and boost employee confidence, that was a huge driving factor in launching the Women in B2B Network on International Women’s Day in 2018. LH: How did the Women in B2B Network go international?

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. As explained in DemandGen’s special report, “ What’s Working in B2B Advertising? Embrace Personalization.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

JULY 19, 2019

But what if you’re a marketer who works in the post-sales world? So at Demandbase, we break our marketing team & goals into pre-sales and post-sales. Check out Demandbase’s Advanced ABM Certification where we dive into that and more! Connect with me on LinkedIn and let’s geek out over customers.

Top of Funnel 51

Top of Funnel DemandBase Account Based Marketing Marketing & Strategy 51

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Engagio

NOVEMBER 19, 2020

You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. An ABM platform like Demandbase. Once you’ve chosen your list of target accounts, make sure you give your Sales and Marketing efforts enough time to work.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Engagio

JULY 29, 2021

They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”. Thankfully, digital B2B marketing does work, if you employ the right strategy. You don’t have to work hard tailoring all your posts for Facebook.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

TrustRadius Marketing

OCTOBER 3, 2022

TrustRadius intent data integrates with Salesforce, Linkedin, and Demandbase, and it’s the only second-party intent data source that integrates fully with 6sense. Make intent data trends work for you. Integrate seamlessly. Learn how Planful integrated TrustRadius downstream intent data to boost reach and engagement by over 300%.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52