KEO Marketing

AUGUST 3, 2017

Create and deliver compelling content and educational marketing that helps customers perform due diligence while positioning your brand as an authority. . Develop marketing campaigns and messages with a mobile, local, and social focus to connect with clients wherever they are. Marketing automation and lead nurturing.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

KEO Marketing

OCTOBER 3, 2017

Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In a recent ITSMA survey , 84% of marketers said ABM generated a higher ROI compared to other marketing programs. Traditional lead generation works well when targeting smaller businesses and lower value sales.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Tens of thousands of marketers in B2B tech firms have based their go-to-market strategy (and careers) on his principles. Cold Calling 2.0 SW: Thanks Jon.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Using a marketing automation platform, you can then track their page views. Prioritize inbound leads based on engagement. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

NetLine

AUGUST 2, 2023

Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP). In short, these leads have undergone some kind of assessment to prioritize them by value.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

DECEMBER 16, 2015

For the past decade, B2B marketing has mostly been exemplified by lead generation. Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. It hasn’t taken long for ABM to prove its weight in gold.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. How to Gain Buy-In for Content Marketing. So do the 91% of B2B marketers who are using content marketing today.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

QuanticMind

OCTOBER 25, 2017

.” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap. Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 22, 2016

The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Automation, automation, automation. Their posts will teach you “how to make every marketing dollar profitable.” DemandBase.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48