TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

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Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data? These are clearly data.

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Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

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Intent Data Lead Ranking Intent Marketing Automation Services 67

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. DiscoverOrg.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. Dig deeper: T he false allure of B2B intent data So, is ABM right for you?

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

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Intent Data Account Based Marketing Intent ABM 85

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. The days of qualifying leads are over!

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

ROI 71

ROI Ads Allocation DemandBase 71

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. Because they provided their contact information, they are considered “known.”

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Intent Data Intent Lead Ranking Marketing Automation Services 48

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

The Point

AUGUST 25, 2020

Was Intent Data used? Contact Data. – To what extent do you have contact data already in place for target personas within target accounts? What information do you have on those contacts and when was the data last updated? Lead Management Definitions/Processes. If so, how? What role did ICP play?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

AUGUST 10, 2020

What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. All (digital) roads lead to ABM. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Hubspot

DECEMBER 23, 2022

Prospect and data quality will improve. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. HubSpot Sales Lead Software. Image Source. What Users Say.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. The promise of better data is to create that Netflix-like experience customers have come to expect and enjoy from services they subscribe to. Ruth Stevens: Data Leads the Way.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Or maybe it just positions you as a thoughtful leader during difficult times. Many other vendors are doing the same.

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Work Management Marketing Management B2B Marketing DemandBase 129

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Engagio

MAY 3, 2021

But starting in the mid-2000s, companies began to use data to help prioritize time on the hottest leads (e.g., lead scoring). And about a decade later, predictive analytics came on the scene: first to score leads, and later to help companies identify the best targets for their account-based efforts. And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I A different kind of B2B buyer.

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Buying Cycle Intent Ideal Customer Profiles Planning 89

Engagio

JANUARY 20, 2024

Tune in for an informative and friendly conversation that will leave you feeling confident and optimistic about the future of marketing. Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

PathFactory

JUNE 29, 2023

Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors. Integrate with 6sense or DemandBase to sync analytics across platforms. We are actively targeting several accounts and have sent sales multiple qualified leads.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

Engagio

NOVEMBER 19, 2020

It’s the lead domino that will create a cascade of positive outcomes through the entire sales process. We recommend that Marketing own and lead this exercise, as they are likely the team that’s most familiar and comfortable with the role. Intent data. Engagement data. But Account-Based Marketing is different.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. This has helped enable lead generation and lead management capabilities with engagement activity insight as well as multi-channel analytics. That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

DemandBase

MAY 12, 2020

We’ve plodded along—often more out of a sense of duty than inspiration—creating webinars for distribution to our entire house list, webinars that don’t get past the surface of a topic, webinars that promote self-serving interests more than education and information sharing. Lean in on intent. Whoa is the new webinar. Leverage Personas.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

ClickZ

NOVEMBER 19, 2020

You can also start to identify and build a data-driven influencer strategy? Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. At a minimum, consider integrating first- and third-party intent data to better identify the buying stage. SDRs need to be trained to lead with insight.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DemandBase

MARCH 5, 2019

Let’s break them down: Category 1: Target Account Data. That is, ensuring you had the right contacts at each account, and maybe information like their location and job title. Investment: Line up a point tool that will not only append the data of your current, target accounts – but can also provide lookalikes for you to pursue.

Account Based Marketing 106

Account Based Marketing ABM Advertising Agencies DemandBase 106

Strategic-IC

JUNE 11, 2019

ABM has evolved to a point where we are now able to combine context, relevance and timing to drive value using intent data. Much of the research that leads to a purchase actually takes place in the first three months of the buyer’s journey, even if it then drops off, so getting in front of your target audience early on is key.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Less wasted spend, more revenue.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59