DemandBase Eloqua Leads Marketing Automation 
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.
Engagio
OCTOBER 11, 2021
A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world.
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Valasys
OCTOBER 5, 2018
In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
Contently
JANUARY 31, 2023
The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment. It then analyzes those conversations to understand consumer attitudes about the brand.
Customer Experience Matrix
JUNE 9, 2009
It does depend on marketing setting up the definitions, rather than letting sales people create their own. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . What about if you read about how to do better lead scoring? Probably not.
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