Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 9, 2009

a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Marketing Automation Services Work Management Lead Ranking 120

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . In theory, intent data can potentially reveal depth of interest, helping you with lead scoring.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Bound360

JANUARY 18, 2018

Partner examples: ClearBit, Kickfire, DemandBase, Bombora. Marketing Automation – Visitor attributes from marketing automation and CRM platforms such as marketing program participation, the pipeline stage, custom MAP fields, and lead scores. Partner examples: Marketo, Eloqua. Partner examples: Bombora.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. Interesting and unique in that it focuses on B2B content marketing strategy. Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. For example, when someone visits the product overview page their lead score will increase by 5.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Directive Agency

FEBRUARY 4, 2022

Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Those four are Hubspot, Marketo, Pardot and Eloqua. You often hear these terms get thrown around a lot and sometimes even get confused. They’re different, but very similar.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Use data–intuition often leads down the wrong path. • Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool. Online sources provide 50% of all B2B leads now (sounds low to me) and that figure is projected to rise to 70% within two years.

Eloqua 100

Eloqua DemandBase Marketing Automation Services Work Management 100

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters?

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters?

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1. .”

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Golden Spiral

NOVEMBER 8, 2018

You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. Or is your sales team accounting for maybe 40% of your sales, and you're having a lot of inbound leads? Keeping their goal in mind, we used some of Demandbase’s tools and custom coded others.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

JULY 18, 2021

How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . I’ve given up many weekend days manually testing lead flow through forms, workflows, and campaigns.

Marketing Automation Services 111

Marketing Automation Services Full Circle Insights Lead Ranking Lead Scoring 111

SmartBug Media

MARCH 10, 2020

Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. DemandBase. DemandBase.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

Examples: Marketo , Pardot , Oracle Eloqua. Examples: Terminus , Demandbase , 6Sense. Automatically pushing new content leads and targeting via a one-to-one or one-to-few approach, these types of platforms are critical for precise targeting and reaching audiences across the digital space. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Outgrow

MARCH 5, 2020

It helps top brands curate interactive content in order to generate new traffic and increase lead conversions. With Outgrow you can generate qualified leads, segment audience and analyze data. Typeform is a Spain based company that specializes in online form building and online surveys in order to generate leads and gather feedback.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

DealSignal

MARCH 29, 2018

Martech & salestech tools to store, manage, and engage your contacts and leads. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). Even with a constant conversion rate, you generate more net leads. A number got rolled up by the large enterprise companies seeking to build their suites/clouds.

Reachforce 61

Reachforce Market2Lead Eloqua DemandBase 61

DealSignal

MARCH 30, 2018

Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Is our lead/account scoring accurate?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62