Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.
Engagio
OCTOBER 11, 2021
A few years later, a couple of ex-e.pihanites, our very own Jon Miller along with Phil Fernandez, started Marketo to focus solely on B2B marketing and created what has now become the Marketing Automation space. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
Valasys
OCTOBER 5, 2018
In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”.
Contently
JANUARY 31, 2023
Example marketing technologies include: B2B “account-based marketing” platforms like 6sense and Demandbase include predictive intelligence that allows sales and marketing to deliver a focused and personalized sales experience for a selected set of targeted enterprise accounts.
Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The next evolution in marketing automation will be extending the application of these rules across the full spectrum of digital and addressable marketing channels.
Customer Experience Matrix
MARCH 26, 2015
This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).
Expert insights. Personalized for you.
120 
Let's personalize your content