The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Customers, investors and members of the marketing automation ecosystem are waiting to see what happens next and, inevitably, speculating on what this means for the B2B marketing world. Shareholders will get $35.25

Marketo 48

Marketo Acquisitions Marketing Automation Services B2B 48

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. You can see that post here. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I estimate the non-B2B specialists and other marketing automation vendors (IBM, SAS, SAP, etc.) It's a cheery bit of news.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 11, 2011

Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. So maybe let’s credit them with $10 million.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Both methods give similar results. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Average selling price (ASP). closed won (new customers).

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Navigate the Channel

DECEMBER 1, 2023

Read more about this specifically in our blog: AI-Powered Personalization in Marketing: Enhancing Customer Experiences. Pricing optimization Predictive models can help companies optimize pricing strategies by analyzing market demand, competitor pricing and historical sales data.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. This is a combination of features, usability, technology, and price. I weighted pricing much more heavily for small firms, and gabe technology, lead scoring and technology heavier weights at larger firms.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 What remains are scores for functionality, pricing and vendor background. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Adobe Experience Cloud Blog

JULY 22, 2021

But the price was right! Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. I bought them.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

SalesIntel

APRIL 19, 2024

If you have a list of prospects not in the SalesIntel database, you can use Research-on-Demand to get the missing data in a few hours. However, some users find its data outdated because it lacks phone verification and on-demand services. SalesIntel ensures data accuracy by re-verifying data via humans (not machines) every 90 days.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

The Point

AUGUST 8, 2013

Some lower-value pages, “careers” for example, may even merit negative scores, whereas more high-value pages, say: “pricing” or “contact”, should be awarded relatively more points. Assigning the same value therefore, say: 1 point per page, to every page on your Website, fails to differentiate between high-value and low-value pages.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

DealSignal

JANUARY 28, 2024

Table of Contents [Open] [Close] In a Nutshell DealSignal Overview: Best SalesIntel Alternative SalesIntel Overview Quality Coverage Integration Types of Integrations Integration Depth Ease of Use Compliance Data Security Privacy Considerations Regulatory Compliance Pricing DealSignal vs. SalesIntel: Which is Better for Your Business?

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! On-Demand Pricing. MARKETO CONNECTOR: Available Now. 400 Million Contacts.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Adobe Experience Cloud Blog

APRIL 19, 2018

When the workflow captures an email address and sends it to our marketing automation solution, the lead automatically receives a score of zero. Unqualified leads receive a pricing communication that’s upfront about our fees, informs them what we offer, and lets them decide whether they have the budget for our services.

Lead Qualification 134

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 134

Engagio

JANUARY 4, 2017

For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. I’ll never forget talking to the top Sales guy at a software company where I was leading demand generation.

Account Based Marketing 88

Account Based Marketing Enterprise Management Work Management Marketing Management 88

DealSignal

SEPTEMBER 5, 2023

For example, when targeting marketing experts, the system checks for specific skills like demand generation and email marketing, going beyond job titles. These integrations allow for seamless data transfer and synchronization between DealSignal’s enriched and verified B2B data and your existing sales and marketing tools.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Some can run in real time through API calls.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MARCH 26, 2015

This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

thePoint

MARCH 16, 2021

MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., You will look at the purchase price or monthly license fees, but the total cost is not that simple and may be unnecessary. That may be an email service (e.g.,

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The company was founded in 2013 and released early versions of its product that same year.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120